论文网-流行音乐歌迷传播渠道接触模式探寻（1）论文-酷论文网

硕士研究生学位论文
题目:流行音乐歌迷传播渠道接触模式探寻——试析"理性"追星现象
姓名: 胡茜
学号: 10418056
院系: 新闻与传播学院
专业: 传播学
研究方向: 大众传播
导师姓名: 程曼丽
二00六年六月
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流行音乐歌迷传播渠道接触模式探寻
——试析"理性"追星现象
摘要:
本文从传播学,社会心理学角度,通过理论分析和实际调查,宏观梳理和微观研究,试图分析流行音乐的歌迷接触不同传播渠道的整体模式,并解释部分歌迷"理性"追星的行为.流行音乐具有有针对的大众性,商业性,迅速的传播性,互动的娱乐性,技术性五个社会属性及其特定的音乐属性.本文还介绍了流行音乐产业的背景,产业链和运作过程.歌手与歌迷之间的传播生态圈就好像一个"果实",以是否曾专程到异地听歌手演唱会(即是否"追星")作为标准将歌迷群体划分为"果皮"与"果肉",他们各有特点,"果肉"比"果皮""更为忠诚."果皮"歌迷的成因主要是大众传播,而"果皮"歌迷转化为"果肉"歌迷的决定性原因是歌迷与歌手之间的人际传播.此外,歌迷之间的人际传播,歌迷群体的网络传播以及歌手与歌迷的网络传播是"果肉"歌迷形成的辅助性原因."果肉"歌迷的"追星"行为是有意识,有目的的,他们清楚自己行动的主观原因,并非众人想象中的非理性与盲目性."追星"行为的主要动因是由人际传播形成的,并非众人印象中的大众传播的效果. 酷论文网(http://www.coollw.com)
关键词:
歌迷,追星,"果实"理论,大众传播,人际传播,网络传播
Seeking Model of Channels Popular Music Fans Communicate Through
——Analysis of "Sensible" Following Stars Phenomenon
Hu Qian Mass Communication
Directed by Cheng Manli
Abstract:
The thesis tries to seek the model of channels popular music fans communicate through, and analyze the behavior of "sensible" following stars of part of the fans according to theories of communication and social psychology and practical survey.
Popular music has five characters of directed mass audience, commercial nature, fast broadcasting, interactive entertainment and technological nature, as well as some special musical nature. What's more, this thesis makes an introduction of the social background of pop music industry, the economic chain and process. The communication ecology between the pop star and his fans is like a "fruit". Making whether to go to another place especially for the singer's concert, i.e. whether follow the star as a criterion, the fans can be divided into "peel of fruit" and "flesh of fruit", which owns their specialties. "Flesh of fruit" is more faithful to the singer than "peel of fruit". "Peel of fruit" is mainly created by mass communication, while "flesh of fruit" is definite